Empathy-driven content for parent-focused brands
Show your customers you understand them, and watch them become fiercely loyal fans.
Do your customers see you as a company? Or as a partner?
You’ve built a great product. You’re offering an invaluable service.
You know the world needs what you’re selling.
I’ll help you grab your people with empathy-driven content that shows
them you’re not just another company.
You’re their partner, and you get exactly what they’re going through.
If you’re trying to connect with parents — or people that want to become parents — you’re in the right place.
“Down to the word, Katie writes every piece of copy with love and care. She knows the customer personas and develops copy that lets women know their experience is valid, powerful, and worthy of retelling.
Many of my customers are women in the throws of infertility and loss. After years of feeling excluded from the messaging of pregnancy test companies, the lead magnet Katie created (a fertility manifesto) provided my customers with something that’s hard to come by: hope. They feel seen, heard, and listened to.
Katie is not only a talented writer but one of my favorite people to work with. I rely on her recommendations, and she always surpasses expectations.”
Heather Smith
Founder and CEO, Juliet
Work with me
Content Strategy
Intensive
I’ll dive into your business and your customers to understand that perfect crossover between what you’re offering and what they need.
Strategy Intensive + Monthly Content Creation
You’d rather rip out your own teeth than write an article — or you just don’t have the time. Lucky for you, writing words is my jam.
Brand Connection Messaging Intensive
We’ll address every place a customer touches your brand and ensure they’re all designed to create those raving fans you want for your company.